I was interested to see on the Howies blog that the owners have finally decided to partner with Timberland to help manage the next phase of their growth. The blog entry talks a lot about their selection criteria for a partner and how strong their ethical credentials are.
I guess this was inevitable at some stage, but it does feel a little sad that they are having to team up with a large multinational, given all the things that they have said so publicly about large corporations. I wish them the best of luck going forwar but I suspect that they may get run through the corporate mill. I'll certainly be digging into Timberland in a bit more detail now...
Shame they couldn't have teamed up with Patagonia...I guess they may have been a better fit in the long term.
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